Techniques and free tools to double e-commerce sales…
E-commerce sales in the United States alone reached record levels in the past year. And I’m sure you know; that Amazon accounts for only 40 percent of these e-commerce sales. The clothing industry has gained importance due to the pandemic effect of these e-commerce sales. During the pandemic process, the highest sales category, respectively; were clothing, accessories, and medical products.
This shows us how important these categories are and that there is a high sales potential here. The data for 2022 show that; It is estimated that total e-commerce sales worldwide will reach 1 trillion dollars and will exceed 6 trillion dollars by 2024 in the coming years.
That’s why e-commerce sales are so important. And when you develop yourself in this field, you will have the chance to enter this market and earn money. Of course, the most important thing in e-commerce is patience and constant persistence. But in this content, I will show ways based on my own experience (as a former e-commerce sales specialist).
Although you have many e-commerce stores and competitors, here are some effective ways to speed you up…
These topics generally include technical information and application-based issues to your products. I would like to tell you the following details as I increase my e-commerce sales and provide positive feedback. I managed to make many sales by applying each of these technical details. This will of course be good for customer marketing as I share free tools for beginners and is educational.
Seo, that is, a search optimization engine is a bot system that indexes the website for those who receive traffic on Google and allows customers to reach the site in the search section. In particular, you will create traffic on your own website, usually, the ‘robots.txt’ file contains index information. This information allows search engines to exchange information on your website. In this way, users visit your site quickly and you increase your visibility for Google or other search engines.
SEO information, on the other hand, allows search engines to visit your site in a more understandable and regular way. The better your SEO knowledge, the faster you will be able to get ahead of your competitors.
In the e-commerce sector, especially those who do dropshipping, add the features of the same product directly to their stores without changing them. This affects their sales and generally cannot sell because the first to put in wins. It is normal for you to sell the same products, but it is difficult to be successful if you keep the same features and do not change any words. You just need luck.
I usually use some free tools for Seo. Of course, paid software increases sales by putting you in the foreground. But for beginners, this is absolutely priceless.
If you are not a writer or have not written any articles before, you can use the free tools that I will give a little later below. However, these tools will not be able to write well because they are generally content bots. So, after learning the basic SEO information I gave above, let’s look at how to write a product description.
The product description must match the product title. If it contains incompatible text, know that the customer who pays attention to details will give up buying the product. It is especially important to describe products that are visually unstable or new. There is almost no product you can’t sell thanks to the beauty of the product description.
For example, let the product title be: ”Red T-shirt with floral print”
When describing such a product, if you are the first seller; You do not need to write the brand of the product and where it was produced. Because when entering product categories information, these will be written. Here you can write more product details. When you put yourself in a customer’s shoes, someone who will buy a red t-shirt will look at the product’s quality or brand.
When you write more fabric information, pattern information and other technical details of the product in the product description, the customer will buy the product he deems relevant.
In particular, make sure to keep the product description at least 300 words. If it is longer, the customer will not read it, but if it is 300 words, the search engines will optimize it better. I can say that the length of the product description is something that is up to you.
In the product description, you actually have to follow two rules; customers and search engines.
Normally I would put the product title first, but I wanted to put it second in order of importance. The product title is, of course, the first striking area after the visual in e-commerce sales. And this, of course, is a very important area among the search engines that I mentioned in the SEO information section.
The first article in Google search engines and e-commerce website; is the product title. It is necessary to make the product title as long and eye-catching as possible. Short product titles don’t generate as many sales as they used to (because there are more competitors).
According to statistics, 57% of customers search only on Google in e-commerce shopping.
There are some free tools that I use for this;
• The tool that gives the product title seo score: Isitwp
• Product title generator tool: Capitalization
Sometimes I made my e-commerce sales by using the tools I gave above and sometimes by creating my own remarkable product titles. Thanks to this, my average score was high most of the time.
If the tools are not enough, you can easily create your product title with the example below;
For example, ordinary e-commerce product title: “Dog Pattern Yellow T-Shirt”
We need to make the above title such that it attracts attention from the customer and search engines affect your e-commerce sales.
The product title could be: “Yellow Puppy Patterned T-Shirt That Will Amaze You When You Wear It”
As you can see, the product title has become both eye-catching and longer. Thus, we have again provided two rules; customers and search engines.
Product images are perhaps the most important area for customers to buy the product. The more the images match the product title and product description, the easier it will be for the customer to purchase.
According to the statistics about product imagescustomers are 250 times more likely to buy products that have 3D images or photos from all angles.
There are generally two ways in applied images; One of them is branded product and the other is non-branded product.
Branded products often appear on the product, with product images particularly striking. The importance of the brand can sometimes be more important than the quality of the customer. That’s why some e-commerce stores can easily increase their sales by highlighting the brand more.
Of course, the best explanation for this is; is the importance that the customer attaches to the brand. The better the brand, the more the customer will compete with each other to buy it. Who wouldn’t want to buy a Gucci brand product?
If your brand is new or you are a non-branded product seller, you can customize the product images using the free tools below;
• For Photo Editing: Canva
• Photo background removal tool: Remove.bg
• To edit and create photos: Photoshop Cs6
If free tools don’t make their product photo quality better, you might find it a really good starter option.
If you have your own e-commerce website and you are new to it, your chances of success without advertising are very low. But if you still want free tools, you can try 8 free tools for product demonstrations. Thanks to these tools, you will have the chance to promote your products slowly but steadily and completely free of charge.
Pinterest has been my favorite website for product promotion, with no ads. Because it works in an optimized way with Etsy and Instagram. Selling on Etsy is best, especially if you have handmade items. You can also apply the information I gave above to this e-commerce website. Every product you share is automatically published on Pinterest. This way, you don’t need to log in often.
The same goes for your own e-commerce website. For this, you need to have a business Instagram account and link your business Pinterest account to Instagram. But remember; a Personal Pinterest account does not have these features, only a business account.
I leave the product introduction part to you after giving you some free tools. By using the attention-grabbing or clever headlines above, you can attract your customers quickly.