Tag: Zoho

Zoho Continues To Unify Its Operating System With Zoho Marketing Plus

Posted on By admin No Comments on Zoho Continues To Unify Its Operating System With Zoho Marketing Plus

Zoho Zoho announced this week Zoho Marketing Plus, its solution to unify its marketing products into one platform. Zoho is a company that I follow closely as a leader in SaaS business, offering a suite of over fifty web-based business applications that is scalable vertically and horizontally within a business. Zoho greatly emphasizes its customer…

Read More “Zoho Continues To Unify Its Operating System With Zoho Marketing Plus” »

Marketing

Marketers miss the target when first-party data fails to improve customer experience

Posted on By admin No Comments on Marketers miss the target when first-party data fails to improve customer experience

(© Iconic Bestiary – Shutterstock) Surveillance marketing has gone public. Last month, Connecticut’s General Assembly approved a new privacy bill, giving consumers the right to opt out of the collection, retention, and sale of their personal data by third-party companies using third-party cookies. If signed into law, the bill would make Connecticut the fifth (and…

Read More “Marketers miss the target when first-party data fails to improve customer experience” »

Marketing