Frederick Shelton – A Street Smart Guide to Legal Marketing Consultants

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The Partner I recently spoke with an AmLaw partner who hired a marketing consultant to help him with IAM (Individual Attorney Marketing) to grow his personal client base. The consultant outlined a strategy that focused primarily on social media, particularly Facebook, Twitter, Instagram, Google Adwords etc. This would require substantial investments of both time and…

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Storytelling for Product Managers | by Richard Marmura | Apr, 2022

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Storytelling is a skill all product managers need. The ability to craft and present compelling and informative stories for targeted audiences is the not-so-secret weapon great PMs use to move their products forward. In this article I will provide tips for utilizing this often under appreciated skill that product managers can deploy throughout the product…

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7 ways to ensure your holiday marketing succeeds all year long | Analytic Partners | Open Mic

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It’s beginning to look a lot like Christmas – and it’s only Spring. Retailers are seeing a surge in demand for Easter-related goodies from decor to chocolate and crackers to trees with the bank holiday set to be a spending egg-stravangaza. Consumers deprived of family get-togethers for two years, are spending big to make up…

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Try These 5 Effective Ways to Succeed in E-commerce! | by Oguz Bayata | Apr, 2022

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Techniques and free tools to double e-commerce sales… Photo by Boxed Water Is Better on Unsplash E-commerce sales in the United States alone reached record levels in the past year. And I’m sure you know; that Amazon accounts for only 40 percent of these e-commerce sales. The clothing industry has gained importance due to the…

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Ronen Mense on Emerging Mobile App Marketing Strategies in APAC

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To get a better handle on the latest trends in mobile app marketing, especially in the era of an evolving privacy landscape, we recently caught up with Ronen Mense, President & Managing Director for the Asia Pacific at AppsFlyer, a privacy-preserving measurement, analytics , fraud protection, and engagement technologies company with offices across four continents….

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Product management skills are a piece of cake – PM School Blog | by Jade Walton | Apr, 2022

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The above statement is true in one sense, that is if your cake has 10 layers; each layer a different flavor sponge that has a different filling, and once eaten you actually realise your perfectly layered cake should have been square shaped rather than a circle! A lot like making a cake, the Product Management…

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Affiliate marketing network in Malaysia to drive sales conversion

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[Written in partnership with Indoleads, but the editorial team had full control over the content.] Social media natives are no strangers to influencer or key opinion leader (KOL) marketing where a product or service is promoted by an influential person. Malaysia even has a KOL academy for anyone interested in being one. Influencer marketing can…

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Beware of Lapsus $, Email Marketing-Related Threats

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Business Continuity Management / Disaster Recovery, Critical Infrastructure Security, Cybercrime Authorities Warn Healthcare, Public Health Sectors of Latest Concerns Marianne Kolbasuk McGee (HealthInfoSec) • • April 11, 2022 Federal authorities are warning the healthcare and public health sector of potential threats involving Lapsus $ – including those related to the extortion group’s recent hack of…

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Bank Marketing Salary Trends for 2022

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Subscribe to The Financial Brand via email for FREE! In the post-pandemic world, financial marketers can look forward to a well-compensated, but competitive, marketplace. The fight for good talent across all industries, combined with the ongoing “Great Resignation,” means that talented and qualified people of all stripes will be in demand. With a historically low…

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Product Principles 101. Ever wonder… what are Product… | by Jason Cyr | Apr, 2022

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Ever wonder… what are Product Principles? Why would I use them? How do I create them? Well, you have come to the right place! Introduction to Product Principles Product Principles are statements of your core values ​​that allow cross-functional teams to evaluate work, and make better, more autonomous decisions. Principles are effective for alignment across…

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