As a product manager, I frequently hear from aspiring PMs that want to know how I got into product management. They are especially interested in how I managed to break into product management without a traditional PM background. In conversations with them, I began to uncover some beliefs they hold about what it takes to…
Your marketing strategy should be aimed at finding the right audience but your diversity marketing also plays a very important role. If you’re not using diversity marketing as part of your overall marketing strategy then you could be missing opportunity and at worst, you could also be harming the integrity of your brand. Nowadays, it…
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ProdMinds is an interview series featuring product minds around the world. Team Producter: Hello Maarten. Would you tell us a bit about you and your career path in product management? Maarten: Hello. My path into Product Management is unusual. I have no background in tech or business at all. I studied Biology and obtained an…
Did you know that one in three software development projects substantially exceeds its budget, misses deadlines, or completely fails? A great idea for diving has occurred! A new adventure, or quest for something new and interesting. But we didn’t explore that area of the ocean. We didn’t hire a diving instructor; we didn’t look at…
If there’s one thing we can’t stress enough, it’s the value of goals. We’re huge advocates of goal setting because it helps you figure out how to prioritize your time, where to invest your resources, and even what marketing tactics to use. Once you’ve defined your business’ goalsyou can take a step back and break…
Yard signs line a sidewalk outside White Hall Classroom Building on Wednesday, April 13, 2022, in Lexington, Kentucky. Photo by Jack Weaver | Staff Jack Weaver Whether they are promoting vaccine incentives, student events or the university to prospective students, promotional materials are omnipresent on UK’s campus. Designing, printing and distributing these advertisements is a…
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“I’m a Product Manager,” an appropriate response to the pretty frequently asked question “what do you do for work?” However, the reality is that most people don’t understand what that means, and to be honest neither did I when I first stepped into the role. What I have come to learn is that being a…
Station 26 Brewing Company – Full-Time Marketing + Events Manager – Brewbound.com Craft Beer Job Listing | Brewbound.com …
I spent the last two years in product discovery land, looking to see if tiny strands of ideas, industry hearsay, and the sheer chutzpah of ambition might coalesce into something that could one day be an actual thing. These 24-months taught me more than the previous 16 years had. Here’s what I learned – just…
Read More “Adventures in product discovery land: part I | by somak roy | Apr, 2022” »
PHOTO: Monopoly919 Almost every list of martech trends forecast how artificial intelligence (AI) will transform marketing. While AI offers benefits, optimizing automation is only half the job. Marketing will not deliver on AI’s promise unless the human side of the equation is given equal attention. Because business value increasingly depends on human factors including agility,…
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