Selling on social platforms isn’t new – platforms have been rolling out shopping capabilities and updates for the last few years – but it is becoming a bigger focus for marketers this year. As platforms like TikTok and Instagram, among others, aim to make it easier for people to see something from their favorite creator,…
Read More “Marketers want to make their advertising work for social commerce” »
Modern marketing is a catch-all. It gets all sorts of new strategies and technologies but rarely does anything practical come out of the mix. Or at least that’s how Ann Handley, Chief Content Officer, and Val Witt, President of MarketingProfs, saw it as they kicked off the keynote at the MarketingProfs B2B Forum. According to…
Technology for MSMEs: Resource-constrained small businesses have been relying either on peer networks, social media, friends etc., or business-to-business (B2B) platforms like IndiaMART, at best, for recommendations to various services around sales, marketing, branding, design, etc. With the limited size of sales and marketing teams within the company, small businesses have little option but to…
The Partner I recently spoke with an AmLaw partner who hired a marketing consultant to help him with IAM (Individual Attorney Marketing) to grow his personal client base. The consultant outlined a strategy that focused primarily on social media, particularly Facebook, Twitter, Instagram, Google Adwords etc. This would require substantial investments of both time and…
Read More “Frederick Shelton – A Street Smart Guide to Legal Marketing Consultants” »
Storytelling is a skill all product managers need. The ability to craft and present compelling and informative stories for targeted audiences is the not-so-secret weapon great PMs use to move their products forward. In this article I will provide tips for utilizing this often under appreciated skill that product managers can deploy throughout the product…
Read More “Storytelling for Product Managers | by Richard Marmura | Apr, 2022” »
It’s beginning to look a lot like Christmas – and it’s only Spring. Retailers are seeing a surge in demand for Easter-related goodies from decor to chocolate and crackers to trees with the bank holiday set to be a spending egg-stravangaza. Consumers deprived of family get-togethers for two years, are spending big to make up…
Techniques and free tools to double e-commerce sales… Photo by Boxed Water Is Better on Unsplash E-commerce sales in the United States alone reached record levels in the past year. And I’m sure you know; that Amazon accounts for only 40 percent of these e-commerce sales. The clothing industry has gained importance due to the…
Read More “Try These 5 Effective Ways to Succeed in E-commerce! | by Oguz Bayata | Apr, 2022” »
To get a better handle on the latest trends in mobile app marketing, especially in the era of an evolving privacy landscape, we recently caught up with Ronen Mense, President & Managing Director for the Asia Pacific at AppsFlyer, a privacy-preserving measurement, analytics , fraud protection, and engagement technologies company with offices across four continents….
Read More “Ronen Mense on Emerging Mobile App Marketing Strategies in APAC” »
The above statement is true in one sense, that is if your cake has 10 layers; each layer a different flavor sponge that has a different filling, and once eaten you actually realise your perfectly layered cake should have been square shaped rather than a circle! A lot like making a cake, the Product Management…
[Written in partnership with Indoleads, but the editorial team had full control over the content.] Social media natives are no strangers to influencer or key opinion leader (KOL) marketing where a product or service is promoted by an influential person. Malaysia even has a KOL academy for anyone interested in being one. Influencer marketing can…
Read More “Affiliate marketing network in Malaysia to drive sales conversion” »
